Existing Audience Figures and Profiles

On RAJAR I decided to look at Radio 2, because their target audience is similar to the of The Encore Show, and Radio 1 because the Chris Moyles show is similar in content to the Tea and Toast show



from this you can see that radio 1 reaches 23% of its target audience with each listener tuning in for an average of 8.2 hours.

Radio 2 Reaches 27% of its target audience with each listener tuning in for 12 hours on average.

From these results I can see that the show types are very poular therefor our shows will appeal to our selected audience.

Radio 1 Profile

The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It should reflect the lives and interests of 15–29 year olds but also embrace others who share similar tastes.

It should offer a range of new music, support emerging artists – especially those from the UK – and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

Radio 2 Profile

The remit of Radio 2 is to be a distinctive, mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.

It should offer entertaining popular music programmes and speech-based content including news, current affairs, documentaries, religion, arts, comedy, readings and social action output.

Bibliography

http://www.bbc.co.uk/aboutthebbc/services/channels_radio.shtml